Category solutions
We help brands improve their in store presence and the shopping experience -
In depth review of retailers' businesses
• Product and service proposition, customers, market positioning, strategy, etc.
• Consumer shopping behaviour research
• Structured category review of current business, market and supplier assessments
• Category strategy - traffic building, share protecting, profit, image
• Category tactics - range, pricing, merchandising, promotions
• Uncover opportunities to improve the in store presence and shopper experience to optimise category and brand sales
Merchandising scenarios for different countries and accounts
• Merchandise display principles
• Achieving required stock densities
• Layout planning templates
• Planogramming
• Integrating POS
• Promotions
Execution
• Sell in recommendations to partner accounts
• Manage implementation
• Assessment
• Roll out planning and execution
Channel marketing team workshops
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