Brand concept stores and shop in shops

We help brands develop, assess and roll out new channels and merchandising solutions -

Business case planning

• Sales mix and incremental sales uplift projections,   investment budgeting/scaling, ROI, Net Present Value,   payback projections, sensitivity analysis

Account planning

• Account/store sales projections, ROI, retailer contract, sell-in   tools for account managers, assist with sell-in

Proposition strategy

• Consumer targeting, shopping behaviour, quantify potential

Sales associate training

• Deliver the promise - customer service, operational   guidelines

Design management

• Overall concept, space planning, achieving required stock   densities, merchandise display principles, planograms, POS

Roll-out and installation

• Account and store selection, sell-in to accounts, site surveys,   logistics, pilot programme, overall roll-out management

Measurement

• Sell in and sell through analysis, margins, ROI, consumer and   staff research, compliance checking, mystery shopping

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