Services and Deliverables
We are a resource for brands' internal teams, helping them to evaluate, develop, execute and measure new retail programmes. Please click on a link below, or scroll down to review all of the services.
Our services:
Consumer and market insights
Retail channel development
Training
Concept stores and shop-in-shops
Optimise in-store communications
Measurement
Consumer and market insights
We help brands understand and evaluate -
- Consumers: influence buying behaviour
- Markets and retail channels: uncover growth potential
- Competitors: identify quick win opportunities
Examples:
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Retail channel development
We help brands do better things and do things better -
- Strategy: new channels, tiers and concepts
- New retail concept development: from shop-in-shop to concept stores
- In store communications: plan, execute and measure
- Concept implementation and product launches: optimise sales potential
Examples:
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Training
We help brands get retail sales associates on side -
- Training programmes: enhance brand and product positioning; increase recommendation rates
- Measure impact: sales uplifts, recommendations, customer service
Examples:
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Concept stores and shop-in-shops
We help brands create new channels and retail concepts -
- Proposition strategy: brand, channel, retail partners, formats
- Business case: create a sustainable offer and deliver required ROI
- Define the offer: product range, price architecture, service proposition
- Design and POS: communicate the proposition
- Staff training: deliver the promise
- Operations: systems, supply chain, transaction processes, measurement
- Implementation and roll-out: account and store selection, sell-in, execution, compliance
Examples:
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Optimise in-store communications
We help brands increase sell-through -
- Channel, account and category POS: quantify sales impact and improve deployment
- In-store merchandising: change to positively affect sales
- Sales associates: improve communications to enhance brand perceptions and increase product recommendation rates
- Account communications: develop ways to work better and improve effectiveness
Examples:
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Measurement
We help brands measure performance and optimise returns -
- Metrics and benchmarks: evaluate ROI and guide investment planning
- Ongoing performance tracking and measurement: increase efficiencies at retail
- Sell-in and sell-through analysis: identify and fix underperforming channels, accounts and stores
- Field marketing: optimise ROI and allocation of financial and human resources
- Compliance checking and mystery shopping: what's working/not working in-store
Examples:
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