Case Studies

Retail strategy evolution - UK
International fashion accessories brand

Objective:

Provide strategic overview and recommendations for the Brand's positioning, consumer dialogue and retail ranging

What we delivered :

• Focus group research amongst target consumers
• Interview retail buyers and merchandisers
• Market review and analysis
• Develop recommendations covering:

- strategic brand development - consumer proposition and brand communications - range development - internal structure and functions - KPIs and benchmarking

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