Case Studies

Consumer research, trade and consumer marketing - UK
Global telecom brand

Objective:

Understand consumer shopping behaviour to improve trade and consumer communications and strengthen the Brand's role in the category

What we delivered:

• 1,300 exit interviews covering the entire UK mobile phone   retail sector
• Ascertain current level of knowledge, brand preferences,   purchasing intensions and expectations
• Understand in-store experience and critical factors   influencing purchase decisions
• Examine awareness of new mobile technology
• Identify how shopping experience can be improved; share   results with retail partners
• Inform account marketing plans for and new product launch   communications

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