Case Studies

Improve effectiveness of POS and retail sales associate communications - Europe
Global consumer electrical brand

Objective:

Evaluate the effectiveness of POS deployed by the Brand across Europe, and retailers' attitudes towards supplier training

What we delivered:

• Measure impact of POS materials on sales uplift
• Research how consumers' perceive and respond to POS   materials in the different retail channels across Europe
• Investigate retailer motivation across channels in the use and   deployment of various types of POS materials
• Assess retail sales associates' product knowledge and the   Brand's recommendation rates compared to competitors
• Prepare White Paper on the relevance and importance of   POS materials and their ability to influence purchase   decisions
• Report on how to optimise retail investment and focus future   in-store communications to maximise sales


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