Case Studies

Market Analysis - Eastern Europe
Global sportswear brand

Objective:

Improve the Brand's understanding of Eastern European markets and development opportunities

What we delivered:

• Research macro economic and consumer expenditure in   sporting goods and apparel, retail dynamics and role of sport   in society
• Markets: Czech Republic, Poland, Russia, Hungary, Greece,   Turkey, Slovak Republic
• Develop recommendations covering:
  - the Brand's retail strategy
  - new channels of distribution
  - improving quality of retail network
  - category management with international accounts


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