Case Studies


New generation concept stores - pan Europe

Global telecom brand

Objective:

Develop and deliver a new proposition that is profitable for both the Brand and its retail partners

Actions:

• Develop overall business case in line with the Brand's retail   strategy and in context with overall market
• Carry out extensive research into consumer buying behaviour
• Prepare detailed store budgets
• Establish performance measurement systems
• Write totally new sales associates' training course
• Write new store operations manual
• Sales and customer count tracking post opening, and   performance improvement recommendations to store   management
• Sales performance analysis, flag development issues post   opening

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