• Obtain trade and consumer feedback on new product proposition:
- Understanding amongst dealers
- It's use as a selling argument for products
- Impact of POS and print advertising concepts
What we delivered:
• Qualitative depth interviews with dealership owners,
managers and staff
• Quantitative intercept interviews amongst consumers in
dealerships where new POS was mocked up
• Report on consumer decision making process; consumer
reactions to the new product story and how it could be
improved and communicated through advertising and POS