Case Studies


Category solutions programme - Greece

Global consumer electrical brand

Objective:

• Increase sales and profit by re-merchandising and
  introducing best merchandising practice
• Target more effective distribution of products by delivering
  target SKUs by store type by shelf availability through
  micro-merchandising and planogramming

What we delivered:

• Establish current performance metrics of TV and Home
  Cinema ranges within the context of defined control and
  trial shops
• Measure brand performance against competitor brands
• Remodel and re-merchandise trail shops to optimise
  display
• Logical price architecture and hierarchy in display
• Price and size progression to optimise sell up
  opportunities
• Optimise category visibility and key range
  highlights
• Increase sale average value and screen size



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