• Improve shop display across a wide range of product categories
• Understand best practices across subsidiaries
• Identify competitor activities across channels
• Bring new ideas on how to improve the brand's in store
image in line with corporate objectives
What we delivered:
• Retailer interviews and store audits across 11 European subsidiaries
- Mass merchants
- Specialists and independents
- Superstores and chains
• Report on market dynamics
• Analyse and benchmark retail accounts and competitors
• Define tactical and strategic opportunities for development