Case Studies


Account sales and merchandising training - Europe

Global pay TV channel

Objective:

Help licensing and product development teams create commercially-based product ranges and understand principles of successful in store merchandising

What we delivered :

• Workshops with presentations, and practical exercises selling   into buyers and in-store merchandising, covering:

- consumer targeting, value proposition - range planning, price architecture - retail buyers - motivations, how they measure success - merchandising - product and channel variations

Back