Case Studies

Account sales and merchandising training - Europe
Global pay TV channel

Objective:

Help licensing and product development teams create commercially-based product ranges and understand principles of successful in store merchandising

What we delivered :

• Workshops with presentations, and practical exercises selling   into buyers and in-store merchandising, covering:

- consumer targeting, value proposition - range planning, price architecture - retail buyers - motivations, how they measure success - merchandising - product and channel variations

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