Case Studies

Display merchandising development, launch and management - Europe

Global console gaming brand

Objective:

Manage development and execution of Pan-European display merchandising programme

What we delivered:

• Due diligence and recommend manufacturer
• Design development and production management
• Installation logistics - coordinate activities with field   marketing companies across 16 markets
• Assist sell-in to key retailers
• Define and report compliance on merchandising operations   and field marketing service standards
• Installation database
• Over 8,000 installations across Europe
• Ongoing programme management

Back