Case Studies

Shop in shop performance analysis - UK
Global consumer electrical brand

Objective:

Measure sales performance and assess consumer shopping behaviour to evaluate effectiveness of the Brand's new shop in shops

What we delivered :

• Track weekly sales by SKU in test and control stores - sales   mix; increases in certain categories; pre and post installation   sales uplifts
• Research methodologies:

- accompanied shopping trips - qualitative understanding of consumer reaction   and interaction - instore consumer intercept interviews - mystery shopping - staff service skills, product   knowledge and recommendations - staff depth interviews - design and operations Back