Case Studies
New generation concept stores - pan Europe
Global telecom brand
Objective:
Develop and deliver a new proposition that is profitable for both the Brand and its retail partners
Actions:
• Develop overall business case in line with the Brand's retail strategy and in context with overall market
• Carry out extensive research into consumer buying behaviour
• Prepare detailed store budgets
• Establish performance measurement systems
• Write totally new sales associates' training course
• Write new store operations manual
• Sales and customer count tracking post opening, and performance improvement recommendations to store management
• Sales performance analysis, flag development issues post opening
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